Bachelors of Business Administration-Marketing Concentration

Marketers are involved in the design, pricing, promotion, and distribution of services and goods. To do these things, a marketer must have an understanding of consumer psychology, the influences of external international forces such as demographics and competition, methods of communicating product value with organizational and final consumers, and the ways in which products components are acquired, assembled, and moved into the possession of final organizational or retail consumers. A marketing degree prepares a student for jobs in fields such as sales, advertising, public relations, retailing, product management, purchasing, marketing research, etc.

Degree Requirements

Students should refer to their DegreeWorks degree audit in their Web for Students account for more information regarding their degree requirements.

Major Requirements
General Education Requirements42
Business Administration Core Courses
FIN 354Financial Management3
GBUS 310Business Communications3
GBUS 440International Business (EL)3
GBUS 450Business Ethics3
or GBUS 452 Business Ethics for Non-Accounting Majors
MGT 395Principles of Management3
MGT 439Business Strategy and Policy3
MGT 465Production and Operations Management3
MIS 360Essentials of Management Information Systems3
MKT 363Marketing3
MGT 324Business Data Analytics I3
or SCM 324 Business Data Analytics I
Marketing Concentration18
Marketing Promotion
Retailing (EL)
Sales Management
Consumer Behavior
Choose 2 of the following courses:
Entrepreneurship (EL)
Mobile Application Development
Principles of Supply Chain Management (SL)
Other Requirements-Business Introductory courses
ACCT 2301Principles of Accounting I3
ACCT 2302Principles of Accounting II3
BUSI 2301Business Law3
ECON 2301Principles of Macroeconomics 23
ECON 2302Principles of Microeconomics 23
MATH 1342Elementary Statistical Methods3
BBA Secondary Core
12sch upper division Business Electives 312
Minimum Hours for Degree 120
2

Satisfies Core Curriculum

3

Upper Division Business Electives include 300 & 400 level courses from Accounting, General Business, Finance, Management, Management Information Systems, Marketing & Supply Chain Management

Note: A minimum of 54 upper division hours (300 and 400 level courses) are required for this degree. Resident credit totaling 25% of the hours is required for the degree.  A minimum GPA of 2.0 is required in three areas for graduation:  Overall GPA, Institutional GPA, and Major GPA.

Four Year Plan

Students should refer to their DegreeWorks degree audit in their Web for Students account for more information regarding their degree requirements.

First Year

FallSemester Credit Hours
ENGL 1301Composition I requires minimum grade of 'C', Satisfies Core Curriculum3
HIST 1301United States History I Satisfies Core Curriculum3
MATH 1342Elementary Statistical Methods Satisfies Core Curriculum3
Creative Arts Core Curriculum Requirement
ECON 2301Principles of Macroeconomics Satisfies Core Curriculum3
IS 1100University Foundations mandatory for FTIC students only1
Fall Total Semester Credit Hours16
SpringSemester Credit Hours
ENGL 1302Composition II Satisfies Core Curriculum3
or ENGL 2311 Technical Writing & Communication
HIST 1302United States History II Satisfies Core Curriculum3
Language, Philosophy and Culture Core Curriculum Requirement3
SPCH 1315Public Speaking Satisfies Core Curriculum3
or COMM 1307 Introduction to Mass Communication
or COMM 1311 Introduction to Communication Studies
ECON 2302Principles of Microeconomics3
Spring Total Semester Credit Hours15
Total First Year Semester Credit Hours31

Second Year

FallSemester Credit Hours
Life and Physical Sciences Core Curriculum Requirement Satisfies Core Curriculum3-4
PSCI 2301American Government I: Federal & Texas Constitutions Satisfies Core Curriculum3
ACCT 2301Principles of Accounting I requires minimum grade of 'C' 3
Component Area Option B of the Core Curriculum3
MGT 395Principles of Management3
Fall Total Semester Credit Hours15-16
SpringSemester Credit Hours
Life and Physical Sciences Core Curriculum Requirement3-4
PSCI 2302American Government II: Federal & Texas Political Behavior Satisfies Core Curriculum3
ACCT 2302Principles of Accounting II requires minimum grade of 'C' 3
BUSI 2301Business Law3
MKT 363Marketing3
Spring Total Semester Credit Hours15-16
Total Second Year Semester Credit Hours30-32

Third Year

FallSemester Credit Hours
GBUS 310Business Communications3
MGT 324Business Data Analytics I3
or SCM 324 Business Data Analytics I
FIN 354Financial Management3
Chose 1 of the following:3
Entrepreneurship (EL)
Mobile Application Development
Principles of Supply Chain Management (SL)
Upper Division Business Elective (300-400 level from: ACCT, FIN, GBUS, MGT, MIS, MKT, SCM)3
Fall Total Semester Credit Hours15
SpringSemester Credit Hours
MGT 465Production and Operations Management3
MKT 366Marketing Promotion3
MIS 360Essentials of Management Information Systems3
Upper Division Business Elective (300-400 level from: ACCT, FIN, GBUS, MGT, MIS, MKT, SCM)3
Elective - Upper or Lower Division as needed to meet upper division and overall requirement3
Spring Total Semester Credit Hours15
Total Third Year Semester Credit Hours30

Fourth Year

FallSemester Credit Hours
GBUS 440International Business (EL)3
GBUS 452Business Ethics for Non-Accounting Majors3
or GBUS 450 Business Ethics
MKT 445Retailing (EL)3
MKT 465Sales Management3
Upper Division Business Elective (300-400 level from: ACCT, FIN, GBUS, MGT, MIS, MKT, SCM)3
Fall Total Semester Credit Hours15
SpringSemester Credit Hours
MKT 467Consumer Behavior3
MGT 439Business Strategy and Policy3
Select one of the following:3
Entrepreneurship (EL)
Mobile Application Development
Principles of Supply Chain Management (SL)
Upper Division Business Elective (300-400 level from: ACCT, FIN, GBUS, MGT, MIS, MKT, SCM)3
Elective - Upper or Lower Division as needed to meet upper division and overall requirement3
Spring Total Semester Credit Hours15
Total Fourth Year Semester Credit Hours30
Minimum Hours for Degree120

Note: A minimum of 54 upper division hours (300 and 400 level courses) are required for this degree. Resident credit totaling 25% of the hours is required for the degree.  A minimum GPA of 2.0 is required in three areas for graduation:  Overall GPA, Institutional GPA, and Major GPA.

Undergraduate Courses in Marketing

MKT 300. Marketing the Organization. 1 Hour.

This course presents the concepts of marketing as it relates to organizations considering its nature, scope, elements, development, and the steps in the marketing planning process.

MKT 363. Marketing. 3 Hours.

This is an introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces.

MKT 366. Marketing Promotion. 3 Hours.

This course is an analysis of the promotion networks of business firms to external publics. Emphasis is on enabling the student to appraise their effectiveness as marketing tools and their social and economic significance. Prerequisite: MKT 363.

MKT 416. International Marketing. 3 Hours.

Students survey the economic, cultural, and political-legal environments in which international marketing takes place, and examine marketing functions and their adaptations to those environments.

MKT 425. Marketing the Business of Sports. 3 Hours.

This course provides an overview of the global sports industry and utilizes a strategic approach to organize the marketing process as applied to sports marketing. Prerequisite: MKT 363.

MKT 436. Marketing Research. 3 Hours.

Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods are covered in this course. Emphasis is given to selected applications of marketing research. Prerequisite: MKT 363.

MKT 445. Retailing (EL). 3 Hours.

A study of managerial principles and practices of retail operations. This course covers store locations and layout, buying, pricing, promotion, services, and inventory control. This course integrates the principles of Experiential Learning and meets the criteria for field-work.

MKT 465. Sales Management. 3 Hours.

Policies, operation, coordination and control of marketing activities, with special emphasis on the selection and direction of sales personnel, are covered in this course.

MKT 467. Consumer Behavior. 3 Hours.

Students will examine the development of an accurate and comprehensive understanding of the consumer buying process and the important psychological variables that influence that process. Prerequisite: MKT 363.

MKT 489. Individual Study. 3 Hours.

This course provides individual instruction. Students may repeat the course when topics vary.

Faculty

Dr. Patricia W. Humphrey

Professor

Email: patricia.humphrey@tamut.edu