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Bachelors of Business Administration-Marketing Concentration
Marketers are involved in the design, pricing, promotion, and distribution of services and goods. To do these things, a marketer must have an understanding of consumer psychology, the influences of external international forces such as demographics and competition, methods of communicating product value with organizational and final consumers, and the ways in which products components are acquired, assembled, and moved into the possession of final organizational or retail consumers. A marketing degree prepares a student for jobs in fields such as sales, advertising, public relations, retailing, product management, purchasing, marketing research, etc.
Degree Requirements
Students should refer to their DegreeWorks degree audit in their Web for Students account for more information regarding their degree requirements.
| Code | Title | Hours |
|---|---|---|
| Major Requirements | ||
| General Education Requirements | 42 | |
| Business Administration Core Courses | ||
| FIN 354 | Financial Management | 3 |
| GBUS 310 | Business Communications | 3 |
| GBUS 440 | International Business (EL) | 3 |
| GBUS 452 | Business Ethics for Non-Accounting Majors | 3 |
| MGT 395 | Principles of Management | 3 |
| MGT 439 | Business Strategy and Policy | 3 |
| MGT 465 | Production and Operations Management | 3 |
| MIS 360 | Essentials of Management Information Systems | 3 |
| MKT 363 | Marketing | 3 |
| MGT 324 | Business Data Analytics I | 3 |
| or SCM 324 | Business Data Analytics I | |
| Marketing Concentration | 18 | |
| Marketing Promotion | ||
| Retailing (EL) | ||
| Sales Management | ||
| Consumer Behavior | ||
| Choose 2 of the following courses: | ||
| Entrepreneurship (EL) | ||
| Mobile Application Development | ||
| Principles of Supply Chain Management (SL) | ||
| Other Requirements-Business Introductory courses | ||
| ACCT 2301 | Principles of Accounting I | 3 |
| ACCT 2302 | Principles of Accounting II | 3 |
| BUSI 2301 | Business Law | 3 |
| ECON 2301 | Principles of Macroeconomics 2 | 3 |
| ECON 2302 | Principles of Microeconomics 2 | 3 |
| MATH 1342 | Elementary Statistical Methods | 3 |
| BBA Secondary Core | ||
| 12sch upper division Business Electives 3 | 12 | |
| Minimum Hours for Degree | 120 | |
- 2
Satisfies Core Curriculum
- 3
Upper Division Business Electives include 300 & 400 level courses from Accounting, General Business, Finance, Management, Management Information Systems, Marketing & Supply Chain Management
Note: A minimum of 54 upper division hours (300 and 400 level courses) are required for this degree. Resident credit totaling 25% of the hours is required for the degree. A minimum GPA of 2.0 is required in three areas for graduation: Overall GPA, Institutional GPA, and Major GPA.
Four Year Plan
Students should refer to their DegreeWorks degree audit in their Web for Students account for more information regarding their degree requirements.
First Year
| Code | Title | Hours |
|---|---|---|
| Fall | Semester Credit Hours | |
| ENGL 1301 | Composition I requires minimum grade of 'C', Satisfies Core Curriculum | 3 |
| HIST 1301 | United States History I Satisfies Core Curriculum | 3 |
| MATH 1342 | Elementary Statistical Methods Satisfies Core Curriculum | 3 |
| Creative Arts Core Curriculum Requirement | ||
| ECON 2301 | Principles of Macroeconomics Satisfies Core Curriculum | 3 |
| IS 1100 | University Foundations mandatory for FTIC students only | 1 |
| Fall Total Semester Credit Hours | 16 | |
| Spring | Semester Credit Hours | |
| ENGL 1302 | Composition II Satisfies Core Curriculum | 3 |
| or ENGL 2311 | Technical Writing & Communication | |
| HIST 1302 | United States History II Satisfies Core Curriculum | 3 |
| Language, Philosophy and Culture Core Curriculum Requirement | 3 | |
| SPCH 1315 | Public Speaking Satisfies Core Curriculum | 3 |
| or COMM 1307 | Introduction to Mass Communication | |
| or COMM 1311 | Introduction to Communication Studies | |
| ECON 2302 | Principles of Microeconomics | 3 |
| Spring Total Semester Credit Hours | 15 | |
| Total First Year Semester Credit Hours | 31 | |
Second Year
| Code | Title | Hours |
|---|---|---|
| Fall | Semester Credit Hours | |
| Life and Physical Sciences Core Curriculum Requirement Satisfies Core Curriculum | 3-4 | |
| PSCI 2301 | American Government I: Federal & Texas Constitutions Satisfies Core Curriculum | 3 |
| ACCT 2301 | Principles of Accounting I requires minimum grade of 'C' | 3 |
| Component Area Option B of the Core Curriculum | 3 | |
| MGT 395 | Principles of Management | 3 |
| Fall Total Semester Credit Hours | 15-16 | |
| Spring | Semester Credit Hours | |
| Life and Physical Sciences Core Curriculum Requirement | 3-4 | |
| PSCI 2302 | American Government II: Federal & Texas Political Behavior Satisfies Core Curriculum | 3 |
| ACCT 2302 | Principles of Accounting II requires minimum grade of 'C' | 3 |
| BUSI 2301 | Business Law | 3 |
| MKT 363 | Marketing | 3 |
| Spring Total Semester Credit Hours | 15-16 | |
| Total Second Year Semester Credit Hours | 30-32 | |
Third Year
| Code | Title | Hours |
|---|---|---|
| Fall | Semester Credit Hours | |
| GBUS 310 | Business Communications | 3 |
| MGT 324 | Business Data Analytics I | 3 |
| or SCM 324 | Business Data Analytics I | |
| FIN 354 | Financial Management | 3 |
| Chose 1 of the following: | 3 | |
| Entrepreneurship (EL) | ||
| Mobile Application Development | ||
| Principles of Supply Chain Management (SL) | ||
| Upper Division Business Elective (300-400 level from: ACCT, FIN, GBUS, MGT, MIS, MKT, SCM) | 3 | |
| Fall Total Semester Credit Hours | 15 | |
| Spring | Semester Credit Hours | |
| MGT 465 | Production and Operations Management | 3 |
| MKT 366 | Marketing Promotion | 3 |
| MIS 360 | Essentials of Management Information Systems | 3 |
| Upper Division Business Elective (300-400 level from: ACCT, FIN, GBUS, MGT, MIS, MKT, SCM) | 3 | |
| Elective - Upper or Lower Division as needed to meet upper division and overall requirement | 3 | |
| Spring Total Semester Credit Hours | 15 | |
| Total Third Year Semester Credit Hours | 30 | |
Fourth Year
| Code | Title | Hours |
|---|---|---|
| Fall | Semester Credit Hours | |
| GBUS 440 | International Business (EL) | 3 |
| GBUS 452 | Business Ethics for Non-Accounting Majors | 3 |
| MKT 445 | Retailing (EL) | 3 |
| MKT 465 | Sales Management | 3 |
| Upper Division Business Elective (300-400 level from: ACCT, FIN, GBUS, MGT, MIS, MKT, SCM) | 3 | |
| Fall Total Semester Credit Hours | 15 | |
| Spring | Semester Credit Hours | |
| MKT 467 | Consumer Behavior | 3 |
| MGT 439 | Business Strategy and Policy | 3 |
| Select one of the following: | 3 | |
| Entrepreneurship (EL) | ||
| Mobile Application Development | ||
| Principles of Supply Chain Management (SL) | ||
| Upper Division Business Elective (300-400 level from: ACCT, FIN, GBUS, MGT, MIS, MKT, SCM) | 3 | |
| Elective - Upper or Lower Division as needed to meet upper division and overall requirement | 3 | |
| Spring Total Semester Credit Hours | 15 | |
| Total Fourth Year Semester Credit Hours | 30 | |
| Minimum Hours for Degree | 120 | |
Note: A minimum of 54 upper division hours (300 and 400 level courses) are required for this degree. Resident credit totaling 25% of the hours is required for the degree. A minimum GPA of 2.0 is required in three areas for graduation: Overall GPA, Institutional GPA, and Major GPA.
Undergraduate Courses in Marketing
MKT 363. Marketing. 3 Hours.
This is an introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces.
MKT 366. Marketing Promotion. 3 Hours.
This course is an analysis of the promotion networks of business firms to external publics. Emphasis is on enabling the student to appraise their effectiveness as marketing tools and their social and economic significance. Prerequisite: MKT 363.
MKT 416. International Marketing. 3 Hours.
Students survey the economic, cultural, and political-legal environments in which international marketing takes place, and examine marketing functions and their adaptations to those environments.
MKT 436. Marketing Research. 3 Hours.
Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods are covered in this course. Emphasis is given to selected applications of marketing research. Prerequisite: MKT 363.
MKT 445. Retailing (EL). 3 Hours.
A study of managerial principles and practices of retail operations. This course covers store locations and layout, buying, pricing, promotion, services, and inventory control. This course integrates the principles of Experiential Learning and meets the criteria for field-work.
MKT 465. Sales Management. 3 Hours.
Policies, operation, coordination and control of marketing activities, with special emphasis on the selection and direction of sales personnel, are covered in this course.
MKT 467. Consumer Behavior. 3 Hours.
Students will examine the development of an accurate and comprehensive understanding of the consumer buying process and the important psychological variables that influence that process. Prerequisite: MKT 363.
MKT 489. Individual Study. 3 Hours.
This course provides individual instruction. Students may repeat the course when topics vary.
