Marketers are involved in the design, pricing, promotion, and distribution of services and goods. To do these things, a marketer must have an understanding of consumer psychology, the influences of external international forces such as demographics and competition, methods of communicating product value with organizational and final consumers, and the ways in which products components are acquired, assembled, and moved into the possession of final organizational or retail consumers. A marketing degree prepares a student for jobs in fields such as sales, advertising, public relations, retailing, product management, purchasing, marketing research, etc.

Degree Requirements

Students should refer to their DegreeWorks degree audit in their Web for Students account for more information regarding their degree requirements.

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Satisfies Core Curriculum

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Upper Division Business Electives include 300 & 400 level courses from Accounting, General Business, Finance, Management, Management Information Systems, Marketing & Supply Chain Management

Note: A minimum of 54 upper division hours (300 and 400 level courses) are required for this degree. Resident credit totaling 25% of the hours is required for the degree.  A minimum GPA of 2.0 is required in three areas for graduation:  Overall GPA, Institutional GPA, and Major GPA.

Four Year Plan

Students should refer to their DegreeWorks degree audit in their Web for Students account for more information regarding their degree requirements.

First Year

Second Year

Third Year

Fourth Year

Note: A minimum of 54 upper division hours (300 and 400 level courses) are required for this degree. Resident credit totaling 25% of the hours is required for the degree.  A minimum GPA of 2.0 is required in three areas for graduation:  Overall GPA, Institutional GPA, and Major GPA.