Marketers are involved in the design, pricing, promotion, and distribution of services and goods. To do these things, a marketer must have an understanding of consumer psychology, the influences of external international forces such as demographics and competition, methods of communicating product value with organizational and final consumers, and the ways in which products components are acquired, assembled, and moved into the possession of final organizational or retail consumers. A marketing degree prepares a student for jobs in fields such as sales, advertising, public relations, retailing, product management, purchasing, marketing research, etc.
Marketing Concentration Degree Requirements
Students should refer to their DegreeWorks degree audit in their Web for Students account for more information regarding their degree requirements.
|General Education Requirements||42|
|Business Administration Core Courses|
|ACCT 325||Managerial Accounting||3|
|FIN 354||Financial Management||3|
|GBUS 325||Business Law||3|
|GBUS 450||Business Ethics||3|
|MGT 395||Principles of Management||3|
|MGT 439||Business Strategy and Policy||3|
|MGT 465||Production and Operations Management||3|
|MIS 360||Essentials of Management Information Systems||3|
|SCM 325||Business Statistics||3|
3 semester credit hour Upper Division Business Elective
|Other Requirements-Business Introductory Courses|
|ACCT 2301||Principles of Accounting I||3|
|ACCT 2302||Principles of Accounting II||3|
|BCIS 1305||Business Computer Applications||3|
|ECON 2301||Principles of Macroeconomics 6||3|
|ECON 2302||Principles of Microeconomics 6||3|
|MATH 1342||Elementary Statistical Methods||3|
|BBA Secondary Core|
|FIN 325||Money, Banking, and Financial Markets||3|
|GBUS 440||International Business||3|
|MGT 321||Organizational Behaviors||3|
|MGT 366||Topics in Organizational Leadership||3|
|or MGT 446||Entrepreneurship|
|Minimum Hours for Degree||120|
Satisfies Core Curriculum
Note: A minimum of 54 upper division hours (300 and 400 level courses) are required for this degree. Resident credit totaling 25% of the hours is required for the degree. A minimum GPA of 2.0 is required in three areas for graduation: Overall GPA, Institutional GPA, and Major GPA.
Undergraduate Courses in Marketing
MKT 300. Marketing the Organization. 1 Hour.
This course presents the concepts of marketing as it relates to organizations considering its nature, scope, elements, development, and the steps in the marketing planning process.
MKT 363. Marketing. 3 Hours.
This is an introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces.
MKT 366. Marketing Promotion. 3 Hours.
This course is an analysis of the promotion networks of business firms to external publics. Emphasis is on enabling the student to appraise their effectiveness as marketing tools and their social and economic significance. Prerequisite: MKT 363.
MKT 416. International Marketing. 3 Hours.
Students survey the economic, cultural, and political-legal environments in which international marketing takes place, and examine marketing functions and their adaptations to those environments.
MKT 436. Marketing Research. 3 Hours.
Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods are covered in this course. Emphasis is given to selected applications of marketing research. Prerequisite: MKT 363.
MKT 445. Retailing. 3 Hours.
A study of managerial principles and practices of retail operations, this course covers store locations and layout, buying, pricing, promotion, services, and inventory control.
MKT 465. Sales Management. 3 Hours.
Policies, operation, coordination and control of marketing activities, with special emphasis on the selection and direction of sales personnel, are covered in this course.
MKT 467. Consumer Behavior. 3 Hours.
Students will examine the development of an accurate and comprehensive understanding of the consumer buying process and the important psychological variables that influence that process. Prerequisite: MKT 363.
MKT 489. Individual Study. 3 Hours.
This course provides individual instruction. Students may repeat the course when topics vary.