Marketing Concentration

Marketers are involved in the design, pricing, promotion, and distribution of services and goods. To do these things, a marketer must have an understanding of consumer psychology, the influences of external international forces such as demographics and competition, methods of communicating product value with organizational and final consumers, and the ways in which products components are acquired, assembled, and moved into the possession of final organizational or retail consumers. A marketing degree prepares a student for jobs in fields such as sales, advertising, public relations, retailing, product management, purchasing, marketing research, etc.

Marketing Concentration Degree Requirements

Students should refer to their DegreeWorks degree audit in their Web for Students account for more information regarding their degree requirements.

Major Requirements
General Education Requirements42
Business Administration Core Courses
ACCT 325Managerial Accounting3
FIN 354Financial Management3
GBUS 325Business Law3
GBUS 450Business Ethics3
MGT 395Principles of Management3
MGT 439Business Strategy and Policy3
MGT 465Production and Operations Management3
MIS 360Essentials of Management Information Systems3
MKT 363Marketing3
SCM 325Business Statistics3
Marketing Concentration18
Electronic Commerce
Marketing Promotion
Marketing Research
Sales Management
Consumer Behavior
3 semester credit hour Upper Division Business Elective
Other Requirements-Business Introductory Courses
ACCT 2301Principles of Accounting I3
ACCT 2302Principles of Accounting II3
BCIS 1305Business Computer Applications3
ECON 2301Principles of Macroeconomics 63
ECON 2302Principles of Microeconomics 63
MATH 1342Elementary Statistical Methods3
BBA Secondary Core
FIN 325Money, Banking, and Financial Markets3
GBUS 440International Business3
MGT 321Organizational Behaviors3
MGT 366Topics in Organizational Leadership3
or MGT 446 Entrepreneurship
Minimum Hours for Degree120
6

 Satisfies Core Curriculum

Note: A minimum of 54 upper division hours (300 and 400 level courses) are required for this degree. Resident credit totaling 25% of the hours is required for the degree.  A minimum GPA of 2.0 is required in three areas for graduation:  Overall GPA, Institutional GPA, and Major GPA.

Undergraduate Courses in Marketing

MKT 300. Marketing the Organization. 1 Hour.

This course presents the concepts of marketing as it relates to organizations considering its nature, scope, elements, development, and the steps in the marketing planning process.

MKT 363. Marketing. 3 Hours.

This is an introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces.

MKT 366. Marketing Promotion. 3 Hours.

This course is an analysis of the promotion networks of business firms to external publics. Emphasis is on enabling the student to appraise their effectiveness as marketing tools and their social and economic significance. Prerequisite: MKT 363.

MKT 416. International Marketing. 3 Hours.

Students survey the economic, cultural, and political-legal environments in which international marketing takes place, and examine marketing functions and their adaptations to those environments.

MKT 436. Marketing Research. 3 Hours.

Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods are covered in this course. Emphasis is given to selected applications of marketing research. Prerequisite: MKT 363.

MKT 445. Retailing. 3 Hours.

A study of managerial principles and practices of retail operations, this course covers store locations and layout, buying, pricing, promotion, services, and inventory control.

MKT 465. Sales Management. 3 Hours.

Policies, operation, coordination and control of marketing activities, with special emphasis on the selection and direction of sales personnel, are covered in this course.

MKT 467. Consumer Behavior. 3 Hours.

Students will examine the development of an accurate and comprehensive understanding of the consumer buying process and the important psychological variables that influence that process. Prerequisite: MKT 363.

MKT 489. Individual Study. 3 Hours.

This course provides individual instruction. Students may repeat the course when topics vary.

Faculty

Dr. Patricia W. Humphrey

Professor

Email: patricia.humphrey@tamut.edu

Dr. Robert Owen

Associate Professor

Email: robert.owen@tamut.edu